Logo with a swirl design and the word 're:center'.

re:center is a wellness center and boutique jungle stay in Santa Teresa, Costa Rica.

I helped the founder, Ben Lee, find his brand voice through sensory-based language and location-specific language.

toyroom wrote:

  • about sections

  • room names

  • room descriptions

  • wellness menu

  • subscription model titles

  • wellness menu descriptions

Text about traveling to Santa Teresa, mentioning San José and Liberia airports, and describing travel options from the U.S.
Bedroom with wooden ceiling, green wall, white bed, decorated with patterned pillows, potted plant on a dresser, mirror, sliding glass door with curtains leading to outdoor patio with chair, and a water fountain in the background.