Heart-shaped craft with the word 'toy room' stitched in black thread and light blue thread around the edges.

brand studio

4 the whimsy

Star-shaped decoration made from yellow yarn with a blue ball at the top point.
A star-shaped decoration made of yellow twisted material with a small blue attachment at the top.

copywriting

play dates

A star-shaped decoration made of yellow yarn with a blue top
A webpage with the title 'Resist Your Story' and a subtitle about breathing life back into clothing styles. It encourages rethinking old blazers and blouses with embroidery kits, and has a black button that says 'Start Your Stitching Journey'.
Pink text on yellow background advertising self-care, crafty dabauchery, hot girl snacks and drinks, and two DIY beaded creations.
Logo with abstract concentric shape above the word 're:center' in black text on a beige background.
The word 'POCHOR' with the letter 'I' stylized as a sewing needle.
Pink background with yellow handwritten-like text that says 'SUSAN ALEXANDRA'.
Logo for Ignatious with the tagline 'Delivering Extraordinary Outcomes' on a black background.
Comparison of two versions of star balm product packaging: one labeled "toyroomified" with a colorful background and the other labeled "original" with a light blue background; both feature yellow and purple packaging, with descriptions and prices.
Star-shaped decoration made of yellow twisted sticks with a small blue element at the top
Close-up of a colorful caterpillar with black, blue, and yellow segments.
Star-shaped ornament made of intertwined yellow yarn with a small blue detail at the top

COPYWRITING

Yellow star-shaped craft made from twisted sticks or yarn with a blue dot at the top.

  • Amplifying and perfecting the existing language of a product or project’s site.

    $55/hr

    2-3 weeks

  • Workshopping the language of an existing product or business.

    $55/hr

    <1 week

  • Start to finish brainstorming and workshopping language for a product or business.

    $55/hr

SCREENWRITING

Star-shaped decoration made of yellow yarn with blue accents at the top

  • $200

    3-4 days

  • $2100

    4-10 weeks

  • $1100

    2-3 weeks

ARTICLE WRITING

  • $50/hr

  • $50/hr

  • $50/hr

contact: toyroomwriting@gmail.com

A woman with long brown curly hair, wearing black shoes, green and brown pants, sits on a wooden chair against a plain gray background. She has a serious expression, with her hands touching her face.
Close-up of a caterpillar with a white body and red spots.
Close-up of a caterpillar with a blue body and yellowish bumps along its sides.
Close-up of a beige, textured caterpillar with pink and dark brown markings.
A pink caterpillar with purple segments and small black spots along its body.
A twisted, striped candy or candy-like object with pink and green colors.
Close-up of a colorful striped caterpillar with blue and yellow bands on its body.
Close-up of an unappetizing, broken piece of a processed snack food.
A close-up of a pink earthworm with visible segments, curling to the right.

I’m cristi.

this is my digital marketing studio where brands grow strategically sans sacrificing play

my services act as accountability structures for both early-stage and developed projects to maintain momentum

  • "I hired Cristina to help me edit the copy on my website and write product photos. I instantly loved everything she turned in; first drafts were polished and witty and it was a joy to work with her to build on her work. I absolutely recommend working with Cristina!"

    Cecilia Zeichner, Founder of Pochoir.NYC

  • "Thorough, insightful, and constructive, professional and punctual. I'd highly recommend her for any coverage needs. A clutch collaborator."

    Celeste Holben, Director of Development, Alfonso-Gomez Rejon

  • "Funny, unsettling, mind-blowing and exhilarating, a testament to the possibilities of genre-bending. I couldn’t stop reading– the best compliment I can give."

    Craig Sabin, Adjunct Professor, Wells Writing Divison, School of Cinematic Arts, USC

  • "This [album review] was so thoughtful and spot on to everything I was going for with this project."

    rlyblonde, musician and founder of rlyhotcreative

  • "Strong understanding of narrative. Expresses captivating commentary in clear and concise language."

    Emily Hamilton, Director of Development, 101 Studios